Exactly. And everyone is watching and learning a lesson from it - "If this goes unpunished, heck, we can get away with it too, screw all the security mumbo jumbo"
In an investing and finance forum I saw people were gearing up to buy Equifax after the breach was announced. The idea was that price would dip then it would go back up. Maybe enough people did that.
"Three senior executives including the company’s chief financial officer sold $1.8 million in shares three days after the company learned on July 29 hackers had breached personal data for up to 143 million Americans."
http://fortune.com/2017/09/29/equifax-board-executive-stock-...
So you sell right before the dip and then buy again at the bottom of the dip. They knew there was going to be a dip.
I guess they probably wouldn't do anything, but they might notice.
Not that it'd be easy since you have to schedule big sales like that with the feds in the first place, but I mean...come on. The sheer blatancy.
It's always the idea, unfortunately you can never predict if it's going to bounce enough to go back up hard, or if it's going to bounce and go down again deep...