It used to be a Fireclick owned domain, but the current ownership might not be Fireclick.
Try: whois -h whois.dynadot.com netflame.cc | grep Registrant
The results don't really look like what they would be if Fireclick owned it. It's registered to a Thailand national using a personal gmail account.
Can't prove it, but I have a suspicion Fireclick let the domain lapse/expire, and some bad actor registered it, then figured out what content to post where, or got hacked themselves.