I've always found the most joyous part of consumerism is the researching for a particular product pre-acquisition, rather than the product itself post-acquisition.
"Rarum id quidem nihil enim aeque gratum est adeptis quam concupiscentibus." : https://en.wikiquote.org/wiki/Pliny_the_Younger
It's easy to find the high end and the cheapest option of a product category, but there's always the sweet spot that provides fantastic quality for a reasonable price. Identifying that product is a task I love.