Why is integrity such a concern these days? Obviously they're pretending to have integrity for PR reasons, as should be expected. You're just creating an environment where people learn to fake integrity.
I prefer actions and we should incentivize the right actions from companies. Apologies are worthless, what people actually believe is worthless. Behavior is the only thing that matters.
>Why is integrity such a concern these days?
It's phony integrity. Social media has turned the entire world into gabbing Sunday churchgoers where everyone has to pretend to think and act in acceptable ways otherwise they'll incur the wrath of church gossip.
It would be nice if there was some kind of way to signal true remorse, like a way of speaking with our bodies, a "body language".
No one says the behavior doesn't matter - but without an expectation of social cost (apologies, and further criticism and reputation loss when the apology is tone deaf and insincere), why would anyone care about behaving well? Demanding apologies isn't worthless - it's a power thing.
People follow incentives, and this goes even moreso for amoral corporations. The most effective way to change the behavior of corporations is to create the right incentives such that its in their best interests to behave in ways that are in all of our best interests. Insisting on "true belief", which this obsession over genuine apologies seem to indicate is the goal, just isn't needed. The behavior will follow when the incentives are aligned. But this shows its less about behaviors and more about the feeling of righteousness people get from moral indignation.