I agree with the statement in the article that the current Web-of-Trust model is broken. I think that is one thing that the folks at keybase (keybase.io) understand, and I like their model. I like it enough, in fact, to actually use it, something that I cannot say about GPG despite having tried it on numerous occasions over the years.
GPG is proposing going to a TOFU model (trust on first use, much like ssh works). I'll be curious to watch if that takes off, it seems like a step in the right direction.
I think 'trust' as a concept is difficult to codify into a protocol. What alternatives are there that would be better than what keybase.io does, or what GPG is proposing?