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>> in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

> This clause should be considered the antichrist of clauses, because it just makes the entire policy void in case of a merger. Not that I see Apple being acquired by anyone soon, but still.

Google's clause:

If Google is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

I like Google's more :-).

Merger may be unlikely, but reorganization seems like a fairly low bar.

Does Apple define what 'Personal Information' is or encompasses?

The EU does that for them. It's anything that can be traced to an individual. Same goes for 'handling personal information'; it's literally everything you can think of where PI comes into play.