Unfortunately, we don't live in that world yet (and it could be a while off) In the meantime, I can now buy a product that:
1. Encourages my girls to get into STEM. 2. Is not a hard sell.
My girls are socialized to like girly stuff. I am only partly responsible for this - the outside pressures and influences on my children are huge and very hard to resist.
So you could argue that this product is a compromise, but it's one I'll gladly make.