Goldieblox does the same thing. Everything is stereotypically girly.
You have to assume they did some research and that's what girls want.
You have to assume they did some research and that's what girls want.
There seems to be a popular notion that "feminine" traits are innate and universal to people with a "feminine identity", rather than the product of culture with socialization that treats female people consistently differently than male people from birth. However if you think about things that prepare someone for technical success, so-called "feminine" traits like caring about your appearance more than is actually necessary (makeup and jewelry serve no real purpose and take time and money) or being uncomfortable with conflict (bias for cooperation vs competition, people seeing assertive women as aggressive) are not good things that will help you be equal to or surpass your male peers in technical pursuits.
I can understand why it's uncomfortable to imply that the concept of "femininity" is not a positive one when it comes to tech (the creator of this probably disagrees with my assesment). But I hope we can continue to question the validity of "feminine" social constructs while also creating products like this, which bridge the gap after socialization has taken its toll.
https://medium.com/thelist/papas-please-let-your-babies-grow...
That all being said, I don't knock anyone as an individual for liking what they like. I also recognize that there are reasons for the disparity of women in tech other than gender role conformity due to socialization. It's just one I think deserves more credit than it gets.
There is a lot of "toxic femininity" I'm with you on that.
Yep, just because this product doesn't fix all society's problems related to pushing gender norms on children doesn't mean it's not worth doing.
Or they did some research and that's what potential members of the target audience who aren't already buying into existing products of the same type aside from consideration of the gender-orientation of marketing want.
That those people are largely girls is, well, kind of beside the point: why compete in a crowded market when by marketing in a particular way you can compete in a more open niche.