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This is a really fun, clever idea for a weekend project. I'd be very curious to hear what your experiences are in a month or so, or after some future rejection email, to see whether it really conditions you.

It might be interesting to send the email at random times on random days so you can't get used to it, which I believe is a similar method to how games will increase your response to rewards by making them irregularly timed.

Either way, nice job!

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Yeah absolutely! This was based off of a small experiment that I did (albeit with job rejection letters) over the course of a week, and I felt a lot more numb to the rejection than I had before. It's anecdotal and only one data point, but I thought to make a weekend project out of it to get something shipped.

Re: timing the email, Mailchimp allows you to specify a time range, which I believe sends the emails at a random time between that time range. I set the time to between 8AM and 8PM EST, so people should be receiving emails between that time.

Oh that's sweet, so you already have randomness built in.

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