the article doesnt mention this but I will ask ... does sephora attract more female candidates because it is a very popular makeup brand?

Or perhaps do they also get less male applicants because it is a female dominant brand?

"“Everyone spoke,” she says, “and felt comfortable offering opinions on anything from e-commerce to a shade of blush.”"

For me as a male I would not feel comfortable offering my opinions on a shade of blush. I am not offended by this -- I just have zero experience with blush.

Am I sexist because I wouldnt want to work there but also can see why women would be more successful there in tech-centric roles?