Like bottled water. The idea of people paying 1600x markup for something they got essentially free while creating massive amounts of waste when sports bottles already existed. When bottled water came out, I remember thinking, "that's a friggin' joke."
It sure worked out though.
Before someone replies that tap water is perfectly suitable for drinking: Sure it's safe, but I have never had municipal water that didn't taste bad. Never. Maybe I'm just spoiled because I have a well that provides tasteless water.
We can substitute bottled water with premium bottled water and the argument holds though.
Put another way, do you imagine that nobody at Nestle or wherever stood up and said "this is a dumb idea" when bottled water was being devised? And how would you imagine the creators of the idea answered that challenge?
The first makes money, the second doesn't. :)
There are dumb ideas, and dumb ideas that are poorly executed.
Juciero is clearly the latter.
But just because an idea is dumb, doesn't mean it won't be successful in the market.
Two of my favorite satires on this point.
https://www.youtube.com/watch?v=t28ZB1t6gg8
and
http://www.cc.com/video-clips/9nzwjt/the-colbert-report-vess...
Now try to remember a tech/company you thought was stupid that became a massive success. For me, I remember thinking wifi was stupid -- I was a power user, laptops were grossly underpowered circa 1998. Why would anyone need wireless internet on a desktop?
I keep that story in mind because it keeps me humble about hindsight bias.