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This article bashes Juicero - rightfully, in my (humble) opinion; it is a stupid and wasteful idea, and ridiculously overpriced.

However, it has that in common with Keurig - which is a huge success.

My point is that just because something is stupid and wasteful it doesn't have to fail...

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That's actually fair and I wouldn't be surprised if, at some point in the whole Juicero debacle, someone uttered the phrase "Keurig for Juice" or something along those lines. The thing with Keurigs and the like is that there's actually a market for making single cups of hot coffee. I don't personally own or want one but it's a compromise that a lot of people are willing to make both at home and the workplace in exchange for convenience. (Really Keurig is effectively positioned as a better instant coffee.)

But there were very real differences between Keurig and Juicero that make one costly/wasteful/but fills a niche and the other just stupid.

Ha, that's one of the reasons that my answer is always the same whenever someone asks what I think of their idea: "Whatever I think of the merits of your idea are almost completely irrelevant. I've seen horrible ideas succeed, and I've seen great ideas fail for irrelevant reasons. What I can offer, however, is a list of challenges I think you'll have."

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