Microsoft finally admits Windows Phone is dead

Microsoft really fucked up by making a "Windows phone" instead of the "Xphone" - i.e. with DNA, product design, product management, branding and consumer love integrated with and part of the Xbox ecosystem.

Just saying "Windows phone" makes me feel staid and bored, whilst saying "Xphone" conjures feelings of excitement, entertainment and potential.

Actually I don't think its too late to do this, given that Xbox is still very much alive and kicking, and one of the few corners of Microsoft left where people really feel love for the company and brand.

What Microsoft never got its head around is that phones are entertainment devices, not little flat desktop computers.

If they were really clever then the Xphone would in fact be a touch controller surface for the Xbox, and maybe even be shipped with each Xbox.

Windows Phone user here.

It's actually sad to see they didn't make it.

If I been honest, I don't think Window 10 Phone (And Windows 10 Mobile OS) is that bad.

Yes, there are some glitches and bad designs, but all of that can be fixed through updates.

Maybe I'm too ignorant about their business, but I just don't understand why they give up on this.

While I know that there's not a lot of love out there for Microsoft OSes I'm pretty sad to be left to choose between the one true hardware/software combination from Apple or the wild west of the Android world.