Comment by sethhochberg | Hacker News Reader

Comment by sethhochberg | Hacker News Reader

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I fear such a thing would lead to Starbucksization of food and beverage production. As mentioned in plenty of other comments here, Starbucks baristas mostly just push a button to get a shot of espresso from one of their machines. They optimize for consistency and "good enough" - and indeed the machine pulls the same shot, every time, from beans which are over-roasted for consistency and good enough for mass consumption and a predictable experience across thousands of stores.

But that isn't what makes food and drink interesting. I enjoy going to a place because they pull a particularly great espresso shot and use it to prepare a macchiato in a way that I like according to proportions of milk and espresso that I think taste best... or a bar which has a particularly great wine collection according to my tastes... or a restaurant which has a fun twist on on a french classic which I like more than the original. Of course, each of these establishments could have a custom version of whatever algorithm you're envisioning which picks the perfect wines, pulls the perfect espresso shots, or prepares the perfect meal - but will they? Or will the platform that enables such extreme automation also enable such extreme commodification, like Starbucks vs a boutique coffee shop? I think it would.

I feel like you're talking about an experience that precisely emerged from the Starbucksization of food and beverage production.

Where I come from, staff in cafés would kill to make a consistent coffee every time (and they mostly do) but they're stuck with old machinery. But now that Starbucks has delivered that, customers want to go back to an authentic experience that really has never existed.

The same thing will happen to food i.e most people would love to have decent restaurant meals delivered at a really low price. The fact that some people will try to taste gourmet food prepared by real chefs is rather irrelevant to say the least...

A machine doesn't have to optimize only for "good enough" or "burnt"; it optimizes for whatever parameters it was given. If there's a trick to "pull a particularly great espresso shot", then you can build a machine to do that. It's not even particularly hard, compared to, say, keeping up an intelligent conversation, doing laundry, or any number of other harder-to-automate tasks.

Of course - but people are going to control those machines, and the people who control the machines probably aren't going to be the people who (in another version of history where automation didn't take over) would be operating them with care out of personal passion.

In our Starbucks example - they also own Clover, the boutique automatic single-serve coffee brewer. It's a brilliant machine and makes a great cup of coffee. But it's artificially only available in certain markets, with certain collections of their own branded roasts. The macinery could be programmed to allow me to get a great cup of coffee at any Starbucks in America, but business incentives don't allow that (presumably - because Clovers are rare machines reserved for special store in major markets). Comiditization entails more than just automating the product and making things consistent and widely available. It also typically changes the incentives of the game and the people who are overseeing implementing them.

These machines aren't designed for foodies - they're designed to serve the rest of the populace that wants a decent, healthy meal at a reasonable price. That the machines try to appeal to foodies is just the side effects of marketing, in an attempt to provide some snob appeal to people who aren't true foodies.

There's always going to be a need for human food preparers, be they chef or cook, as foodies will seek unique experiences that cannot be provided in the large quantities that machines are designed to satisfy.

In short, don't worry about it.

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