> We went back to the store, searching the shelves for something else, found our salvation in Cadbury’s Powdered Drinking Chocolate and added it to our formula. Hugh and I were taken by surprise. It tasted really good. Not only this, but the cream seemed to have the effect of making the drink taste stronger, like full-strength spirit. It was extraordinary.
They iterated, but not because they thought the product would taste great, but because it fitted nicely with business and marketing considerations: tax breaks and diary connotations. I guess it's serendipity that they found the combination so quickly, and would have otherwise given up after a while.
Quitters never win and winners never quit, but those who never win and never quit are idiots.