It's not an emotional appeal, it's simultaneously a rhetorical device and a pretty neat analogy.
"I don't know about all dem der hosting costs you speak of, but I sure as hell don't like that cancer"
I think this is much more closer to the actual point he's making.
Also I'm not sure that condescending the author when they've actually put a lot of effort into sighting their claims and spelt out what their point is clearly and coherently, is necessary.
Whether you agree with me or not, I would ask everyone to keep an eye out for any factual errors so that I can correct them.
For me, it echoes the tendency of every angry child on the internet to call things they don't like "cancer." Edginess of this kind does not speak to me.