And all this is against a backdrop of continuing to present themselves as a scrappy do-gooder surviving on fundraising and volunteer efforts.
The threat Macon identifies is that the bottom will drop out of the exponential growth in revenue and spending, leaving them no option but to sell out to Google, Facebook, or another party that will simply buy and monetize them, destroying the basic value that Wikipedia does still offer.
I don't know how worried to be, but I was genuinely shocked to find out how much money they take in and how many staff they have, without fundamentally being much different than I remember from a decade ago.