I meant automated testing(any kind) vs no automated testing. Most of us don't do any kind of automated testing.
I'll agree with you, if you have no automated testing then that should be the first priority for a dev shop. By this I mean, if testing is: follow this instruction sheet and do each step, hopefully we've made enough of these and it's thorough enough. No other tool or method is likely to help you as much as developing automated tests.
This is the key point.