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Comment by m52go | Hacker News Reader

Looks pretty. However for a service that claims to provide me the best words to put on my resume, the tagline "write impactful resumes" is rather harmful.

"Impactful" is clunky. "Effective" is what you want. But neither word offers a specific pay-off, which is what you actually want in both a head-line on a site and a bullet-point on a resume.

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+1 to this. "Impactful" is not just clunky, it's corporate wankspeak. "Impacted" is bad enough -- only teeth, fractures and faeces can be impacted -- but that appears already to be a lost battle, unfortunately.

Thanks so much for the feedback! It's really funny because my partner and I jumped between 'effective' and 'impactful' for the main copy a couple of times! I'm curious to know what others on HN think? I'll make a round of changes this weekend and will update the headline.

I agree that "impactful" sounds clunky.

It's a matter of audience. "Impactful" is a corporate buzzword neologism, so it turns some people off. But it will definitely attract the kind of people who leverage synergies to align their processes for the win-win-win. Who do you want using your site?

The win-win-winners!

You're welcome! Didn't mean to sound like a jerk, but I run a service that helps copywriters and content-writers write better, so this kind of thing tends to jumps out at me.

Best of luck!

Thanks again! I've actually updated the main headline to 'effective' :)

Agree that impactful jumped out as clunky (and I say this a corporate consultant). Also agree that effective is better, but still too non-specific. Maybe: "Write resumes that get interviews." Interviews are specific positive outcome directly tied to resume quality.

Great - I've just changed it to effective for now, and will think about what I can update it to going forward. Thanks for the suggestion!

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