> they literally killed their own golden goose with stupidity
I think this statement misleads readers.
Was there organizational stupidity? Always, in every organization. What kept AOL from capitalizing on messaging and social media was lock-in to the subscriber business model, which when combined with market defined quarter-to-quarter EBIDTA driven board goals did not permit leaping at what the people at the core of the (AIM) business knew were the possibilities.
About the only thing they could have reasonably got away with would have been some kind of spin-out, which was always opposed by the subscriber revenue side's logic. Guess what: the folks with the multi-billion $ revenue stream win those arguments.
So, not stupid. Bound by the market and biz model, and not managed by suicidal execs. So in the long run it took folks with tens of billions of dollars of private risk money to take that leap.