Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.
So far, every time I've investigated it, my suspicion has been justified.
Of course, the grandaddy of them all was Pravda.
Also the Guardian used to occasionally publish an article selected from a foreign newspaper, not sure if they still do. The North Korean ones were hilarious. Probably still would be. Just goes to show real thoroughgoing, unremitting brutality sometimes does work.
http://tvtropes.org/pmwiki/pmwiki.php/PeoplesRepublicOfTyran...
But yeah, I suspect the reason is that a truly good product (or country) doesn't need to market itself as 'good', whereas a desperate bullshit merchant will resort to such names to get attention.
But 'united' though...
Is there a dedicated name for such looming mistrust phenomenon? (apart from common sense? :p)
I think the same applies to all firms.
"Golden Teapot" - they aren't really gold, but they have teapots?