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Because if they changed it, 1% would be happy while the other 99% would complain about high charges. And $1000 phone bills because of an iCloud backup are the stories that go viral.

You can warn 3 times and people would still agree and complain later. Disallowing options that are costly for the vast majority is the only option. The number of iphone users with true unlimited data is probably <5%.

Fun fact: there was a really obscure bug on the first LTE iPhone where sometimes your iCloud backup would happen over LTE even if you're connected to wifi.

That was not pleasant.

Because they are. Step out of your IT bubble.

Man, most people I happen to talk with casually don't even know the concept of Android and iOS. To them it's iPhone, Samsung, Google, LG, Sony, HTC etc. They have no idea that most non-iPhone devices share a similar OS. Nor do they care.

Also, most never even look at warning / question popup texts and impatiently press "Yes", "OK", "I agree" buttons.

Maybe calling them "dumb sheep" is too much but they aren't intellectually illuminated individuals either.