Human-curated news? Either it'll be fast enough that people get sloppy with facts, or it'll be slow enough that people move to faster sources. Clickbait wins.
Another site? Most other sites (Google News, Quora, whatever) use clicks as an important measure of interestingness. Clickbait wins.
Broadcast TV? Have you seen what the networks do when the facts are scarce and the topic is urgent?
Eventually this all gets sorted. In the moment, fake news always wins, especially if there are organizations that are invested in producing it. That's fine. The trick is to help real, verifiable news and level-headed analysis propagate as it comes out as well.
It's a solved problem via reputation, but we've collectively decided that reputation isn't that important in the last 15 years. It's an open but in-progress question for ML / AI. There are probably other models, but we'd first need to change the consumption norms to make them appealing.
Clickbait is always appealing, so it wins when people are trying to find new information before they start to sort through it.