People have a problem: the software they have is not solving their problems very well. Before it was Oracle, then SAP then more recently IBM Watson and now it's blockchain.
A lot of business people don't realize they need to work closely with programmers to achieve their goals. The companies who know this are operating at global scale have nothing to do with blockchain in their architecture.
I know very massive entities with huge budgets in my region that are suffering intensely from their lack of a proper software engineering team. They don't even realize it so instead they just hire more manpower to deal with their bad backend systems. Oracle, SAP, and IBM just sell them garbage that solves 30% of their problem while introducing more problems and now they're eyeing blockchain cause they don't know better.
Even as a customer I recently had to convert my SIM card from post paid to prepaid with a telecom provider having revenue measuring in the billions. I go there and their system is down. Twice. They tell me this happens several times a week and have no idea when it will come back up. Ten employees that cannot do their job. I managed to catch them when their system was up and it took about an hour convert my SIM, and I had to wait there the entire time.
I feel that it's a failure for the people in charge to discern something that is going to solve their issues something that isn't. Most people just either accept the lowest bid RFP from a Banglore team or pay millions just because of the name behind the company.
This is a bit of a rant but I'm sick of how crappy everything is and a lot of this is very easy to fix. My credit union's website back in 2007 for a city in California was more useful and easier to use than what I have to deal with now from a bank with a yearly revenue in the hundreds of billions.