Also usually these types of "no embedded code needed" offerings are OK for demo applications, but what happens when a lot of custom features are needed? E.g. how can one add custom biz. logic to the auto-generated code? If this is not clearly spelled out, then customers are going to be hesitant to get locked into your platform I think.
You can msg. me direct if more info needed, I've worked in the industrial monitoring space for over 15 years now.