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Notice how all the US diets are always about consuming 'different' and never about consuming 'less'? I'll leave it at that as the food industry has successfully manipulated public discourse pointing out the emperor has no clothes to be taboo.

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Consuming 'less' in general is not an option.

Why?

Telling people that they need less not more does not make you revenue. Except if you are selling self help books.

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