Wondering why the VCs are so keen on companies that seem to be re-doing something that's been done many times (almost commodity in the case of this company) and has essentially no proprietary technology and no network effect?
Their market (sending SMS to consumers) is dying, replaced by app notifications.
It may be but probably not that soon since there are a lot of countries not on smartphones, some industries have multiple dominant players, and users may not want to deal with an app from each player, e.g., car dealers, etc.