Evolving the Dropbox Brand – Dropbox Design

Personally, I find this to be hideous, like a "worst of 1980's magazines" theme. Twitter has a bunch of people pointing out that it performs poorly on many devices and abuses HTML, among other offenses[1].

Beyond personally, it's absolutely absurd for a major web company to ignore accessibility in 2017. Many of the color variations are low-contrast and will be difficult for people with vision impairments, like low sight and problems with colors.

What an absolute disaster. Dropbox is a utility -- I don't want it to be edgy and novel. I want it to be solid and functional. Imagine if Microsoft Office re-branded this way.

1. https://twitter.com/DropboxDesign/status/915249755906727936

Not really loving the new branding if I'm being honest but I hope it will grow on me.

The https://dropbox.design site is terrible, my main gripe being it completely destroys scrolling. The complete mishmash of moving parts also makes it a pain to get into a flow of reading it.

I read through it and I still don't even know what the new logo is, or if there is one, or what has changed. Someone got paid for this?

This is pretty bad...

I thought they were using the new "parametric" font scaling technology but they just swap the fonts at different breakpoints.

Not a huge fan, but will keep an open mind