Ask HN: Who successfully transitioned from freelancing to product owner?

You just do it. You have the skills. You hear all the latest ideas. You sometimes end up in weeks long talks with a client who decides not to do a project that you're excited about. In fact, you can do those things without requiring funding.

It's a lot easier for freelancers to pivot too. In my case, I was just solving my own problem in trying to eat healthy.