In general the visa program is designed for employees and executives. It's so much easier to move to the US as one of the two instead of a founder. An "international manager" for example qualifies for the fastest Green Card process. A founder, whereby no one can fire but yourself, can't get into any of the existing visa criterion. To clarify, for both H1B and O1 you need to have a manager (I presume a co-founder would somehow qualify) to be able to fire you. It's a core criteria.