Lyft IPO puts investors in self-driving cars as well as ride services
reuters.com
reuters.com
Perhaps lyft is putting out “feeler” articles to gauge public reaction to both an ipo and their relative valuation to Uber?
Which makes me suspect that it's not for a them or even us.
I suspect this is for the completely tech-unsavvy investors who need prodding to remember "oh yeah, I can get in on that." If that drives interest and demand for the stock, more power to them.
There's another realm where this kind of grammatical construction is apparently common, though: sports. There's a so-called "sports subjunctive" / "baseball conditional" statement.
See http://itre.cis.upenn.edu/~myl/languagelog/archives/004521.h... and http://languagelog.ldc.upenn.edu/nll/?p=3808 for another way this usage has spread a little bit elsewhere.