That not enjoying wine can be a profound experience that makes one search for meaning involving philosophers, politicians, multiple countries, mathematics, science, music, history, art, and social intrigue spanning dozens of people.
As with many things (like academic papers) the meat is in the footnotes.
This isn't limited to wine drinking preference, people can pontificate about anything.
I'm sure a sea of articles in the same vein wouldn't begin to compare to the number of person-hours wasted on alcohols.