You unknowingly make my point. I have nothing against people working on new technologies until they work. That's a strawman on your part.
But, this isn't a case of working on something until it works. The headline of this blog is, "HTTP is obsolete. It's time for the Distributed Web." IPFS is not ready to replace http, and it won't be until the cost vs. benefit ratio works out for enough people.
I think they don't care much about the underlying technology, but they will notice when some apps work faster and without a mobile data connection when others don't.
Even with static websites you usually need to have a web server you are able to connect to, or have to go out of your way to add a Webworker that makes is offline-capable. There a single address that is served via an IPFS gateway behaves better with less additional tooling.
So will rapidly increasing data allowances and cellular coverage. Plenty of European countries have effectively unlimited data packages and effectively complete network coverage.
Crucially, whatever gaps there are in this are very likely to get filled through already underway progress much faster than a distributed web on mesh networks will get to a usable stage.
The status quo however is colleagues of mine discussing which of the main carriers to choose to get decent 3G/LTE coverage in Berlin(!), after all these years of progrrss, so I think it's worth to consider other options. Rural Germany is even worse. My data caps are also about the same (less than double) as they have been 5 years ago.
Even if it won't take over as the dominant technology, it might create enough pressure on the carriers to act.
Content-addressing doesn't alleviate the problem 100%, since content can still fall off the network - but it improves the structure of the network in a way that makes it tremendously easier to keep content around. It's not up the original source of the content (owner of the domain name) to keep the content around - anyone can help out by keeping a copy.
My colleague Matt addressed this beautifully in a recent talk at the NSDR Symposium: https://archive.org/download/ndsr-dc-2017/04_Speaker_3_Matt_...