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I also think that your main page is a lil visually busy, which if we're contrasting against Dropbox, is a major difference that made me less inclined to proceed with the free tour. Also, at the bottom of the page you introduce the founders, which I think is better left til after you've proved the product worth the attention in the first place.

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Yeah, Dropbox has a wicked simple homepage, I love it. I'm actually multivariate testing almost everything on that homepage, so it's possible you got the variant with the animation (would make it a lot more busy).

Substituting out the founders bit is something we've played with, but the previous test didn't get conclusive results one way or the other, so I need to keep trying different things with that space.

Agree, there is no need to put the founders pics on the main page - seems distracting and off putting.

Especially as none of them are Asian, and the whole point of the site is to learn Chinese Japanese characters (it lowers my trust in the site)

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