Ars reviews the Motorola Droid X
arstechnica.com
arstechnica.com
Better ways to encourage subscribers?
Give non-subscribers access to a deep, but not in-depth, review. Perhaps 5-6 pages instead of 10.
Offer additional content related to the article. Thoughts from other staff writers, head-to-head section with competing products, more examples photos/videos taken of the device.
Include a 2-3 minute "video review" where I can see the device demonstrated in close up HD video.
None of these ideas are particularly groundbreaking, but you feel like you're GETTING something, instead of not losing something basic that used to be standard practice.
FWIW, I think giving everyone access to the full content but a page at a time while letting subscribers see a nicely formatted PDF is a perfectly reasonable perk. Cutting the reviews in half and only letting non-subscribers see the first half seems like a terrible idea to me.
So that's two anecdotal evidence that it is the best way to monetize.
In contrast to that, Ars is not offering premium content but the same content (without ads) on the website, as PDF or as RSS feed. This is a real bonus but no one is losing anything if he is not subscribing.
I disagree fairly strongly here. Capacitive buttons should have a longer lifespan and some "cool factor" over standard mechanical buttons, but they're a lot harder to use by feel. I see them as a significant step down in usability, and I don't understand why more professional reviewers don't seem to feel the same way. I don't think the lifespan is a big issue; using components of half-decent quality, the buttons should significantly exceed the standard 2-year life of a smartphone.
I used to have an iPhone, and now I have an original Droid, and I didn't and haven't found a way to hold either of them in portrait and type with both thumbs comfortably. The iPhone soft keyboard was a bit better than the Droid's, but the Droid's hard keyboard is much better for me than either on-screen option.