I think you're fixating on the word "fraud" which, reading the piece, I think the author is wrongly using to describe the advice his counsel has given him since the entire discussion is about illegal securities offerings.
So, mentally set the word "fraud" aside if that's bothering you and consider the article.
>But this article is not useful to anyone else trying to make a similar decision.
If the analysis in the article is correct, it is absolutely useful. They key takeaway is this:
>Here’s the short of it. As far as we can tell, no matter what, tokens purchased for pre-functional products are securities. After it is functional, it depends.
>Here’s the short of it. As far as we can tell, no matter what, tokens purchased for pre-functional products are securities. After it is functional, it depends.
Of course, as you note below, Howey is a fact-dependent test and every offering requires its own unique examination. However, as a general guideline this is useful advice for others in a similar situation and provides guidance on the questions they should be asking about their potential ICO.