This is very common in the US, although there is no regulation governing it. Most places will take your old appliances away when they deliver your new ones.
Heck, our power company will pay you $35 if you recycle a working fridge or freezer through them. With them coming out to pick it up for free. The idea being that a lot of people stick their old, inefficient fridge in the basement or garage when they get a new one and it sucks down a lot of power.