How I rank better using microsites
abtain.com
abtain.com
The one page site doesn't really contain useful information, so anyone google-ing "dallas classifieds" that does click the link will bounce pretty immediately.
Do you have any statistics on the number of people that click through the links on your site? Like how many page views has it gotten vs. how many people have clicked on outbound links.
At the same time, "dallasclassifieds.org" has a page rank of 0, so linking it up to your primary site will not really improve the page rank of that site if I understand the basic idea of pagerank correctly.
The only real potential benefit that it can possibly create is that you might get some revenue if you throw some google ads up on the site. As it is right now, you are essentially taking a spot away from a potentially more useful service showing up on the main page.
Primary goal is to actually build out each of these to make them more useful to visitors.
For example if I want classifieds.com to rank well for "dallas classifieds" how do I use that microsite to improve my ranking on classifieds.com for that term?
You can also move the traffic to your own site by making the microsite a related/useful service. One example would be a mortgage company making a mortgage calculator site. The calculator site then links people back to the mortgage application site.
And to people wondering how a microsite like this can help your main project site, it's because its a hell of a lot easier to rank an exact match domain for a keyword than it is a page of your own site. So you can rank these exact matches and then use them essentially as an info proxy site, where visitors can then click through to your real money site. It's a great strategy really if you want to increase your organic traffic.