Hey, you think this is bad - look at enterprise networking gear. Cisco and Juniper try to convince people it's illegal to use "grey market" (resold) equipment because the software license is "non-transferrable", so even if you "own" the hardware you don't have a license for the software attached to it. Of course, this flies in the face of the first-sale doctrine and established case law, but they don't care.

Just wait, somebody is going to try it with consumer devices sooner or later.