Social pressures are more complicated than that, and they come from many different directions. I mean, in the hip-hop world, "I Finished Paying Sally Mae Off!" is one of the top rated songs right now. And listening to that song, it's clear that the rapper had fallen behind on his loans from time to time.
So if that "pay it off" attitude has made it down to the hip-hop world, it must be prevalent in the larger society as well. And that's just one "for instance" when you're talking about social pressures around student loans other than the desire to walk away from them.
I would argue that this song is more an anthem for those who understand how hard it is to live under the weight of these loans, and perhaps if you are fortunate enough to pay them off, it is a time of celebration, as you might be able to quit that second job.
Are you referring to the efforts to correct down on Navient actively and often deceptively steering people into higher-cost paths when better existing legal options were availablel, or it's crackdown on predatory loans by fraudulent institutions? Or something else?