turbinelabs.io is the whole of everything we're building on top of nginx/envoy. Our primary goal is to provide more powerful ways to release software like incremental blue/green deploys or canaries or production previews. That requires a solid data plane (nginx/envoy) and management plane (missing in nginx/envoy xDS APIs) underneath it to work. Nobody runs nginx because it's fun -- one of the logical use cases for a better nginx is better releases, which is what we work on.

The transition has been good! There's certainly a lot more complexity to implement with the Envoy APIs, but that's because there's a lot of power. Working with Matt Klein and the rest of the community has been really positive. We're excited about all the other patterns that unlocks, like circuit breaking and tracing. Those sorts of features are on the wrong side of the cost/benefit equation for most companies, but if you get them for free because you deployed Envoy as ingress and service mesh, they're great to have.