The secret cost of pivoting to video
cjr.org
cjr.org
That's a very good point.
that's the same argument since yahoo was the top publisher. but the world keep spinning, and you can't reach anybody under 35 via Facebook anymore.
I can be on excellent wifi connected to excellent internet where a desktop browser gets to play the video almost instantly, but mobile chrome will barely show the video. It'll show me empty black boxes, maybe a disabled video position control. It'll sit there like that for a good 30 seconds, then maybe play a 30 second ad, then finally the 1 min clip I was linked for. Often it will again stutter hard when it gets to the clip.
By contrast, loading a mobile youtube page will play the video almost immediately, if not within 15 seconds, even on LTE.
It's the exception that proves the rule. If you want to make money with video, bring your checkbook.
It suggests but does not mean "They keep all that money", "Nobody else gets any money", or even "They are the only thing that's growing".