I've only have public knowledge of the Atari, but X86, cheap, and linux does open some rather interesting possibilities.
I've yet to see a media player that does it better than Roku. If the Atari could be the roku of gaming it could be quite interesting, even if it doesn't have the latest/greatest $50-$100 game that the PS4 of Xbox has.
There are probably hundreds of us!
On the other hand, I'm eagerly looking for more details about Ataribox. I only have a laptop(s) with Intel GPUs and I'm more and more in need of some device with stronger GPU with dedicated VRAM (mostly for testing, but occasional gaming with higher FPS would be nice too). I'm not keen on updating the laptop, as GPU is pretty much the only thing that would need to be replaced (and with Intel's worry-free open drivers stack, I actually like to have it on my main computer). I thought about building some cheap desktop just for those needs, but if Ataribox keeps on its promise of being so open, it might be just right (and cheaper) option for me.
Atari emulator would then be just a nice bonus.