Upwork recently increased fees massively and I left for good, both as a client and as a freelancer
No one is going to show up to your website or Google you. You have to actively look for people who need someone now. I noticed that the ones who post on social media want to avoid terrible work that is generally associated with UpWork so you can negotiate good prices.
Send them a quick message to get the conversation started and see where it goes. It is a numbers game.