The problem we wanted to address was, lets say a new coin is released, typically I find myself looking through various threads on bitcointalk or reddit to find information about it. Our site will be something more twitter-like, where each coin will have its own feed that is constantly being updated with other user's ideas and sentiments. It will also allow users to manage their portfolios and see other's users portfolios. We are emphasizing the social aspect, so you can follow others and gain followers. There are many more features, but this is the core of the site. We want to build the go-to source for coin-specific information and crypto-related social interaction, kind of like the Trollbox but much more advanced and involved.