This is a profoundly naive view of how media works. In the past, advertisers made ad buying decisions based in part on the reputation of the outlet, and circulation of media was dependent on public consensus that something was a reliable source of fact. Tabloids were a niche market that people did not take seriously. Newspapers might make their money on ads and cartoons, but the only reason they were able to command money for their ad space was because people bought and trusted the paper. Now, the profit motive for content creation relies far less on reputation effects. It is possible to make enormous amounts of money even when most people think your content is complete bullshit.