The most direct effect of Uber being complicit is that their license is not being renewed.

And yes, as the article states, there are prosecutions in both cases.

Uber is not having license, which is a big punishment I would say, is fine on top also needed? Concealment of a crime and failure to report one are two different things with two different punishments. And while I believe companies crimes should be personalized to managers who lead employees to commit them, where such thing can be proven, jail time for this one would be probably too much of a punishment.

We dont need to jail for everything, really. It is expensive and ineffective overall.