We're learning more about the craving that fuels self-defeating habits
nationalgeographic.com
nationalgeographic.com
The Sinclair Method shows that for many people alcoholism is simple chemistry and the addiction can be "unlearned" by taking naltrexone (a cheap patent free drug) an hour before drinking.
If you're interested in finding out more we have a subreddit at https://www.reddit.com/r/alcoholism_medication/.
Having participated in a number of eating disorder groups and also having studied it, I feel sure that is not the case.
Edit: (Assuming that the prior commenters method _is_ effective)
Relevant: http://existentialcomics.com/comic/13
Also note when researching - many people prescribe naltrexone to be taken every day along with abstinence, and infact when taken this way it's shown to be no better than a placebo. When taken as per The Sinclair Method it has been shown to be over 85% effective.
People undergoing The Sinclair Method often find there are two parts to their addiction - the chemical part, and the habitual part. Sometimes once the chemical part is extinguished they also have the habitual part to stop.
What levels of effectiveness is that. Placebo's are reported as being pretty strong medicine: no better than placebo is pretty good if your placebo is effective in 40% of cases for example.
There are questionnaires you can take to reveal how much your addiction is chemical led e.g. do you smoke first thing in the morning (when the chemical levels are low) or do you smoke as part of some routine.
Unless this drug has a 100% success rate I take the placebo observation as a valid one. But it should not 100% discount the drug efficacy out of hand either.
For me it is a very strong & powerful drug, but I also know of others where it did not seem to work. I've heard if you have a family history of alcoholism it is more likely to work.
The article also notes how increasingly more behaviors are treated as addictions. Korea provides government subsidized gaming addiction treatment, which I think is interesting to consider if we are physically altering destructive behavioral patterns to reprogram people Where will the limits be? Might a workaholic be treated? What about junk food, smart phones? An adolescent with a history of getting kicks out of tormenting others? Fanatical racists or nationalists?
On another note, there are other theories about addiction to supplement this one: https://m.youtube.com/watch?v=ao8L-0nSYzg
...Or the insufficiently fanatical...
http://www.slate.com/articles/arts/culturebox/2012/02/an_exc...
https://www.ft.com/content/7af80630-c1a6-4833-9f39-dae093b34...
From an anthropology perspective I'm always curious if there is a selective bias toward a given configuration. And in this case I wonder about what sort of selective bias would select for addictive reinforcement of a behavior over a lack of that reinforcement.