> But why didn't orgs like FB or Google (I forgot which) advertized SA? SA is well-known too.
I don't know the actual reason. But it could be because of the religious connection. While I've seen that the Salvation Army has done a lot of good, they also connect it with their belief system. This makes me uneasy.
Fundamentally I'd be happy to donate to a charity that I knew would:
- Responsibly manage the funds
- Ensure that those in need actually get the funds or directly funds activities for those in need (i.e shelter, food, etc)
- Not turn around and then spend significant fractons (or, in some cases, multiples) of the donated amount in trying to get more donations from me/other donors.
- Not connect the donations / activities with a religious belief system
Unfortunately those seem few and far between.