Show HN: Hyperpixel – Best landing pages for inspiration | Hacker News Reader

Show HN: Hyperpixel – Best landing pages for inspiration

hyperpixel.io

26 pointslbckr16 comments

To be honest, I dislike any landing page that makes it hard for me to figure out what the product/company/service does. There's this new trend where too many landings focus on the "one-liners" that look more of an advertisement rather than an actual tagline.

Don't get me wrong, I love the site! You've done a great job with the design and I really enjoyed discovering some landings that are straight to the point and beautiful.

I got your point, I also get frustrated when it takes more than the mouse scroll to understand what the product can offer when I navigate those different landing pages.

Thank you! This also keeps give me some awareness of what are the most recent SaaS releases beyond the fact they're pretty landing pages.

> too many landings focus on the "one-liners" that look more of an advertisement rather than an actual tagline

I'm not sure how you judge "too many" -- every major site has A/B tested their one liners to death, and what you see are the winners..

I think his point is that they shouldn't be using one liners at all, despite line A winning over BCD. He wants them to instead use proper text and descriptions.

Well, the transition from "proper text and descriptions" to one-liners was thoroughly A/B tested too, over the course of a decade, by millions of web sites.

Ultimately, on majority of sites large majority of visitors didn't read "proper text and descriptions". Monkeys like shiny things.

> the transition from "proper text and descriptions" to one-liners was thoroughly A/B tested too

I have my doubts on that.. I'm pretty sure the transition occurred before A/B web testing actually became popular. One liners are instantaneously more appealing than a block of text, even if their long-term usage is worse for the user. (which would also throw off A/B testing, if it did occur)

Blocks also tend to be done with significantly less stylization, aka less work, so you'll also see projects starting with a block of text (just shitting out information, because its easy), and later working towards the more modern and appealing one-liner. And it takes a good deal of work. So you've got the affects of cargo-culting and investment involved as well.

And finally, more likely than not, most of those websites didn't have the resources, time or interest to A/B test this, and if they did, not thoroughly. It's easy to imagine someone with no design background looking to ape something (because they're not interested in this, just need to shit it out), so they'll hit the standard design-notable sites, and see the one-liner + image. Looks good enough, Apple probably did their homework, why the hell not. Of course, I'm in the business of software, and no one knows my name or has any inkling of what I do, but what the hell.

And then of course because its become popular now you have frameworks popping up to help build in that particular fashion, and it becomes simpler/easier to do that than anything else. So it eventually becomes unreasonable for most sites to do anything other than this.

And then it falls out of fashion and we'll move on to two-liners

Well A/B testing has been around for ages. We did traffic splitting to two variations in the 1990's. No fancy tools, but fundamentally same. In regards to one-liners, there probably were multiple changes occurring over long time, interleaved:

- Increasing information overload etc changed visitor behavior to prefer less text.

- Large companies who did A/B testing eventually noticed that change in visitor's preferences and evolved towards one-liners.

- Some small companies who didn't do A/B testing copied the one-liner style from large companies, when seeking "inspiration".

- Remaining small companies followed, as one-liners were the dominant trend.

Sad that that's probably true. But then, there are some products that really need a bit more than just a one-liner. At least when talking about B2B. For sure I don't sign up and try a new product without at least getting some idea what it's about from the landing page.

This is exactly what I was looking! I was working today on my product landing page - https://techevents.co/ and started by looking for examples to get some inspiration. And you just combined all together in one place. Very useful, great job!

Looks really good!

Thanks! The content is updated every day

I eventually ended up with almost a hundred websites in my bookmarks to get inspiration from. This is when I decided to put all that into a more visual aspect.

One feature that needed to be there: the color palette extraction that the landing pages contain. Some websites put colors together without any context, I think that can help

The most remarkable thing for me is how similar many of them look, as if it was the same designer doing them all.

This would be great with discussions and perhaps ratings.

Basically instead of just looking for inspiration, people could dissect the landing pages and share opinions/ideas about them for learning purposes.

That's a good idea, it is written in the roadmap, I'm just wondering how to implement it. Some similar websites propose this feature but the discussions remain empty. Maybe I should propose a :clap: counter

Personally, i wouldn't care at all for some like/clap counter by itself, but I'd be interested in honest, brutal, in-depth, professional dissecting of landing pages.

I haven't surveyed current alternatives so there might already be something decent, but everything i've bumped into has been shallow "wow +1 plz visit my page" stuff.

But of course building community for digital marketing professionals is entirely different undertaking than having gallery of landing pages..

That's a good point. I was wondering how I could blog around those, and this is so far the best SEO that could be done. It would require time, or at least until I find a process. Maybe there are contents that I could automate, or I could pick 2 or 3 landing pages a week and review them for the blog or/and the newsletter.

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